Chloe Eyewear
Eyewear / Eyewear By Brands / ChloeIt would take an Egyptian-born Parisienne to create a brand like Chloé. Founder Gaby Aghion possessed the bohemian spirit of her Egyptian heritage, but she’d also gained a sharp knowledge of the fashion world from her Parisian upbringing. In the 1950s, she found the fashion trends of the day to be too stiff and formal. In 1952, Aghion established Chloé, a fashion house that was revolutionary not only in its feminine, body-conscious designs, but also in its pioneering foray into the world of prêt-à-porter. “Prêt-à-porter” translates to “ready-to-wear,” and Aghion is credited with creating the term. In a day when expensive haute couture, made-to-measure clothing, was the only option for fashion, she wanted to present a more affordable, but just as stylish alternative. She created ready-made looks and sold them off the rack at lower prices. Chloé eyewear continues the tradition of offering high-fashion looks that are accessible and affordable.
